"Global Reach" Broadcasts By Subject - GlobalReach-SBI, Page 5

GlobalReach - Strategic Business Intelligence: Resources and Media Materials

"Global Reach" Broadcasts
(Continued)

Megatrends that matter to cross-border business

Governance and leadership in the 21st Century

Regional / country markets

Money, finance, payments and capital flows

Management challenges / best
practices for the cross-border business

The changing nature of competition and competitive advantage

Global companies and national governments

Entrepreneurs, entrepreneurialism, startups and international markets

Technology and innovation: game changers and disrupters

	Management challenges / best practices for the cross-border business · Branding, brand management and marketing: the global matrix Strategic Content Marketing: How to Use YourIntellectual Capital to Differentiate Your Brand and Generate Revenues Guest: Karen Schneider, Global Marketing Director/Global Product Marketing & Programs, Capgemini Financal Services. Global Personal Care Brands Meet Unexpected U.S. Barriers. . . and How to Get Around Them Guest: Alan Klein, Chief Strategy Office of The Marketing Agency Worldwide www.themarketingagencyww.com Global Branding: Blueprint for Building Brand Equity in Overseas Markets Guest: Alan L. Klein, Founding Partner, Marketing Agency Paris New York Global Branding and Emerging Markets - Forging a New Value Chain Guest: Ian Smith, (Tweet: deadlinepundit) The Joy of Affiliate Marketing: Global Brand Strategies on a Local Budget Guest: Alan Klein, Founding Partner, Marketing Agency Paris New York joins us for a new discussion · Corporate communications / Investor relations What We've Got Here is a Failure to Communicate - How Technology, Business and Operations Can Learn to Speak the Same Language and Realize Their ROI Dreams Guest: Executive Coach Frank Faeth, (U.S.) Taking Latin American Firms North; Investor Relations Programs that Get Attention and Gain Trust Guest: Investor Relations/Corporate Communications Professional Peter Majeski talks about the essential elements in establishing an IR program with international credibility. · Communications: Social media The Most Pressing Questions in Social Media Marketing: How do I Use Social Marketing to Meet Concrete Business Objectives and Win Positive ROI? Guest: Maya Grinburg of Wildfire Interactive Gaining Strategic Advantage from Social Media and Going from Freemium to Premium Guest: HootSuite Vice President Brian Bailard Hitting the Viral Trifecta Guest: "Buzz Czar" John Hlinko, Founder, Hlinko Consulting and LeftAction.com and author of Share, Retweet, Repeat: Get Your Message Read and Spread, (U.S.) · Customer/employee loyalty & satisfaction Take the "Loyalty Leap" - How to Build Unwavering Customer Loyalty While Navigating the Minefields of Privacy Guest: Bryan Pearson, LoyaltyOne Quality and Customer Satisfaction: From Global to Local and back to Global Guest: John West, AmAsia3; former Assistant to the COO at FedEx where he planned, organized, and controlled the corporate-wide quality improvement process that won it the USA Malcolm Baldrige National Quality Award. Game Changers in Incentive Travel - Enhancing Employee, Customer and Channel Partner Engagement Guest: Jim Ruszala of Maritz Travel, recognized thought leader and innovator in incentives, loyalty and engagement/p> How to be Media-savvy, Socially-responsible, Eco-friendly and Engage Employees: Communications Challenges in a Changing China Guest: Darcie Goodwin, Recent Communications Manager for FedEx in China · Culture clash/cross-cultural management and communications Always a Global Reach: Lessons from Multi-country, Multi-cultural Clinical Trials Guest: Matt Kibby, Principal for Technology & Innovation, BBK Worldwide How to be Media-savvy, Socially-responsible, Eco-friendly and Engage Employees: Communications Challenges in a Changing China Guest: Darcie Goodwin, Recent Communications Manager for FedEx in China On the Ground in China: How to Develop a Culturally Aware Approach to This Complex Market Guest: Marco Chan, AmAsia3l Culture Clash: How to Decode a National or Corporate Culture and Culture Clash Continued: "Fool Proof" Methods for the Global Manager Guest: Dr. Thomas Zweifel, Partner & Managing Director, Manres AG, International Executive Coach A Tale of Two (Business) Cultures: Why What Works in the U.S. can be a Quick Way to End Relationships in Europe Guest: Tim Brouwer, SVP Deutschland (www.svpde.com, Germany) · Human resources and careers On Demand Expertise: How to Get the Right Resources at the Right Time, and How to Position Yourself to Provide It Guest: Jason Falchuk, Managing Partner of contingent resource provider BioBridges LLC reveals the most strategic ways in which companies can become lean, mean, and nimble competing machines. Game Changers in Incentive Travel - Enhancing Employee, Customer and Channel Partner Engagement Guest: Jim Ruszala of Maritz Travel, recognized thought leader and innovator in incentives, loyalty and engagement How to be Media-savvy, Socially-responsible, Eco-friendly and Engage Employees: Communications Challenges in a Changing China Guest: Darcie Goodwin, Recent Communications Manager for FedEx in China · IP protection The "Art" of Intellectual Property Protection in the 21st Century Guest: Massimo Sterpi of Jacobacci & Associates China's Big Hack Attack - What Does it All Mean? Guests: Economist Alan Tonelson (US Business & Industrial Council) and cyber security expert Anup Ghosh (Invincea) · Market research/business intelligence Magical Mystery Shopping Tour: Guide to Running a Successful Multi-Country Campaign Guest: Farzad Henareh of Corporate Research International (Brussels) Quality Research plus Cultural Smarts: What Every Global Marketing Program Needs Guest: Geoff Minter, The Minter Group (www.minter.com.au/, Australia) · Quality How to Manage a Global Quality Program: Tips from a Baldrige Quality Award Judge. Guest: Kathy Bergeson, chief quality officer for AmAsia3 and judge in the Malcolm Baldrige National Quality Award Program Quality and Customer Satisfaction: From Global to Local and back to Global Guest: John West, AmAsia3; former Assistant to the COO at FedEx where he planned, organized, and controlled the corporate-wide quality improvement process that won it the USA Malcolm Baldridge National Quality Award.

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